Big data analysis: Mobile medical has completely surpassed the PC side
In China's medical system, patients are naturally weak in information. In addition to traditional introductions in hospital counseling stations and relatives and friends, Internet search has become the main source of information for patients, and the causes of the two events at the beginning of the year. The screening of information generated by commercial promotion has created obstacles for patients to obtain effective information, resulting in the occurrence of medical malpractice.
The rise of the mobile Internet has, to a certain extent, solved this information asymmetry.
Whether it is the real doctor information and evaluation on the registered guide platform, or one-on-one real-time communication with the real doctor on the consultation platform, the authenticity and accessibility of the medical information are greatly improved, and the medical treatment is increased. It plays an effective role in improving the supply of resources, improving the relationship between doctors and patients, and improving the quality of medical services.
Data monitoring results also show that with the development of mobile Internet, mobile terminals are becoming one of the main entrances to Internet medical care.
Analysys easy-to-view market monitoring data shows that starting in 2015, the scale of Internet medical mobile terminals has exceeded the PC side, and will reach 78% penetration rate by 2018.
Analysys Analysys believes that with the rapid development of mobile Internet, the habits of consumers' mobile devices are becoming more and more mature. A group of mobile medical companies represented by Dr. Chun Yu use technology and model innovation methods to deepen consultations, medical e-commerce, medical information, etc. The segmentation field has effectively promoted the flow of medical information and dragged the rapid development of the mobile medical market. At the same time, the capital market is also continuing to focus on and promote the development of the mobile medical industry .
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