[Viewpoint] Investment portal for mobile medical care that has been fired for years
There are two paths to entrepreneurship, one is climbing and the other is surfing. Mountain climbing is a step-by-step climb, and surfing is done by external forces. Mobile medical care, which seems to be driven by a wave of capital, is actually a mountaineering sport. The main reason is that mobile medical needs to build an incremental market for medical care.
There are two simple markets: one is the stock market and the other is the incremental market. For example, Didi is a taxi market in China, and Uber has to do black car abroad, because each of these two fields has its own stock market, and the carpool we saw in the past was an incremental market, and the incremental market needed to be nurtured. Education, incremental market is not good. Mobile medical care solves the problem of information reconstruction, and the medical market has an inherent trust system and interest pattern. It is difficult to promote the development of the existing stock market by relying on information reconstruction, and building a medical ecology around mobile information tools. Not pleased.
But whether you are doing mountaineering or surf-style entrepreneurship, you must do a good job of "telling stories" and build intangible assets. Whether it's giving the team blood, or getting the investor's premium to the project's "intangible assets" early in the project, you should make this story.
There are two main principles for "telling stories":
The first is a qualified new story. If we find that many entrepreneurs in the market have verified the path according to your ideas and the results have failed, then this idea is not a qualified new story. A qualified new story should circumvent the pits that investors have repeatedly seen in their verified minds.
The second is the new creation of the old story. The boundary conditions for doing this have changed radically. For example, at the end of March this year, the "Beijing Pharmaceutical Separation Comprehensive Reform Implementation Plan" was officially released. All public medical institutions in Beijing will cancel the registration fee, medical treatment fee, cancel the drug addition, and set up medical service fees. The new policy has changed some of the border conditions of medical entrepreneurship. Before the old system, hospitals needed to make the "cake" bigger. Now, in the DRGs mode, how to save the diagnosis and treatment costs and become the hospital's profits.
Those years, the concept of mobile medical entrance that has been fired
Internet medical treatment was in place before 2011, but in 2013, the mobile side gradually emerged.
In 2013, it was also called the first year of mobile medical treatment. At the same time, the concept of large entrance was basically settled. The concept of large entrance refers to investors investing more than 1 billion, such as light consultation, registration resources, expert reviews, and case content (medical beauty). , medical e-commerce, follow-up after diagnosis, doctor community, etc.
There are also concepts with a minimum investment of less than 1 billion, such as severe vertical (plus offline resources), doctor social, patient social, medical media, live broadcast, freelance platform, doctor group, single-patient insurance, O2O home visit, consultation and Flying knives, hospital management groups, etc.
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