The first offline clinic in Lilac Garden: light operation mode under heavy assets

This year is the 16th year of the establishment of the Lilac Garden. In 2000, he started on a forum website. In 2006, he established a company. In 2011, he was involved in mobile internet medical treatment . In 2016, Lilac Park opened his first offline clinic in Hangzhou.

If the development of the clove garden is placed in the background of the Internet medical development, it is just a microcosm of the gradual evolution of the domestic Internet medical model.

Nowadays, the clove garden has covered nearly 80% of doctors and 20 million C-end users in China. These user quantities are obtained by the lilac garden through this light mode on the line. However, how to further increase user stickiness after obtaining such a large user volume? How to further realize deep interaction and service with users? Back to the most essential question is how exactly do these users realize?

The offline clinic is a path that the clove garden is trying, and it is also an extremely important part of its layout in the C-end market.

"After doing the offline clinic, my parents finally know what I am doing." In Li Tiantian's opinion, doing a clinic is more fulfilling than doing the Internet: "The elderly are not feeling the Internet. They understand Enterprises must be able to see and feel."

The clinic that Li Tiantian understands is actually a form of service provided by lilac gardens to users. And how to make the clinic better through the Internet is the problem that the Lilac Garden is exploring and trying to answer.

Positioning: from the middle class to the general public

On July 26th, the second clinic of Lilac Garden in Hangzhou will be officially opened. At that time, the opening time of his first clinic was just about half a year.

Li Tiantian said that the lilac clinic has three orientations: first, for the management of common diseases and treatment; second, for the first-level medical institutions; and third, for the supplementary medical care of the industry.

Li Tiantian further explained that the patients who came to the Clove Clinic were mainly suffering from common cold and small trauma, and the clinic was equivalent to a community health center to distinguish it from the big hospital. From the service population and the disease, the lilac clinic is no different from the community health center. However, clove gardens emphasize the service rather than prescribing. “The proportion of medicines in the community is 70% to 80%. The proportion of medicines in the clove clinic is below 20%. We are working hard below 15%. This is the biggest difference between the clove clinic and the community health center.”

So, what are the people who serve the lilac clinic?

Li Tiantian said that the initial lilac clinic was positioned as a family that was willing to pay for quality during the consumption upgrade process. Simply put, the clove clinic is targeting the middle class. Because from the current price of medical treatment in the lilac clinic, it is not low. However, the price of the previous consultation was 40% off, and the Lilac Garden said that the offer will continue until the end of this year.

However, when the lilac clinic really opened its doors, Li Tiantian found that the patients who came to see the doctors had the middle class who drove the car, and the general public who stepped on the electric car. The group represented by the post-85s is willing to pay for quality and accounts for a fairly high proportion. This means that the potential customer base of the Clove Clinic is more and more extensive than expected.

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