Siemens strives to seize the low-end market for medical products
Yesterday, Xia Fenghua, CEO and President of Shanghai Siemens Medical Devices Co., Ltd. said that Siemens will invest more in the primary medical industry in the future.
According to Xia Fenghua, the X-ray product building of Shanghai Siemens Medical Devices Co., Ltd. has just been completed, mainly for the manufacture of CT equipment needed by grassroots hospitals such as counties and townships in China. The products are basically positioned as low-cost, high-performance and easy to operate. At the SAMe time, he also said that he will focus on the development of low-end medical equipment business, and will not rule out the possibility of similar project construction in the future.
The reason why Siemens wants to seize the low-end market is mainly from the pressure of its competitors and the prospects of the domestic market.
GE Healthcare, one of Siemens' competitors, has launched the Spring Breeze Program since 2011, trying to cover more than 7,000 county-level hospitals, maternal and child health centers and more than 50,000 community health service centers in three years. At present, if Siemens wants to get more opportunities, it must also carry out "sinking" development, that is, deep into the second and third tier cities.
According to the official data of Siemens, Siemens achieved a profit of about 13 billion US dollars in the medical field in 2011 (as of September 30 of that year), while General Electric announced in a 2012 announcement that the business value of the company's medical business group has been It is worth 17 billion US dollars.
In the future, the domestic medical market will still have a lot of room for development. On January 18 this year, the Ministry of Science and Technology issued the "Special Plan for the Twelfth Five-Year Plan for Medical Device Technology Industry", which mentioned that in recent years, the average growth rate of China's medical device industry was around 25%, while the global medical device industry increased on average. The speed is about 7%. The plan also predicts that the new output value of the medical device sector during the “Twelfth Five-Year Plan†period will reach 200 billion yuan.
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