See packaging creative, think twice about pricing

At present, the competition in the domestic beverage market is very fierce, from the initial brand comparison to the current packaging comparison. With the change of people's living needs, there has been a great change in the taste, packaging, and prices of beverages. The industry analysts analyze that the most important thing that can win consumers’ attention and purchases is that they are creative and exquisite. package of.

Some time ago, Meng Meng's packaging, which was popular with the Xiaoyun classmates in the entire beverage market, was in line with people's aesthetics, was deeply loved by consumers and set a new high for sales.

It can be seen that the competition in the beverage industry has risen to innovation in packaging. At the same time, one of the shopping standards in the minds of consumers is the price of goods.

Unification of small milk tea: Small fresh unified food Following the “Xiaohan classmate” Menghua series, once again introduced a series of new products, assembly assam small milk tea, the two products included are white and cyan As the main color, the overall packaging style is taking the two lines of small fresh and artistic fan. Currently, it has been sold in shopping malls in Shanghai and other regions, and is deeply loved by consumers.

When it comes to pricing, the price of this new product is set at 6 yuan. This kind of price is still relatively high in the milk tea beverage industry, but it is precisely because of the marketing experience and sales volume of the previous "Xiaohan classmate". Said that such pricing can still be accepted by many consumers, and it is expected that sales will have another innovation.

Wahaha: The packaging of Wahaha's classic red-and-white tone has been deeply rooted in people's minds. However, with the slump in sales and performance, Wahaha Group wants to increase sales by launching new products. In recent days, Wahaha has launched a new type of drinking water that is based on a white tone, with a slimmer body and a taller appearance.

In terms of pricing, Wahaha's new product price is set at 2 yuan, which is 0.8 yuan higher than the average drinking water price earned by the classic package. This is a big difference for the drinking water whose own price is not high. However, this price-raising behavior did not receive the cold market. Instead, it received more purchases from consumers and reached new heights in sales volume, allowing Wahaha to return to the position of the boss of drinking water.

JDB: Local gold bullion JDB is a new product currently promoted by JDB. It is also a commemorative product of JDB Group. The concept of gold can packaging uses the elements of local gold in the current society. People are more likely to be accepted and loved in people's consumption and aesthetics.

This time, Jiaduobao spent nearly 5 billion yuan in the effort and investment in product packaging replacement, marketing, and other aspects. However, the final price is still the same as the price of the original classic red jar. This pricing standard allows more consumers to choose to purchase gold cans.

Many consumers' buying psychology has an impulse component. This is also an irrational purchase that many experts say. One of the easiest manifestations is that the sense of purchase has received a great deal of influence from the packaging. According to the data, many consumers in the market responded. Three-quarters of people in the purchase process choose to buy because of packaging.

Competition in the beverage industry has entered the white-hot competition of packaging, as long as the packaging has won the hearts of consumers, there will still be considerable achievements in sales.