Wo Gong Gong Xiaoming: Chinese medical care is still in the era of planned economy

"Does medical ethics not exist?"

Dr. Gong Xiaoming said: "It is better to rely on the changes in the system to guide the virtues."

This obstetrician and gynaecologist who worked in Concord for fifteen years is now the founder of the Woer Maternal Medicine Group and has gone out of the system. Gong Xiaoming said that if more than half of the doctors are outside the system, I believe that the current medical situation is completely different from the present.

"Now public medical care is like this bottle of water." Gong Xiaoming picked up the mineral water on the table and said, "The bottle of water is fifty cents. The government is not allowed to raise prices. Then it is a package. The box and chopsticks are very valuable. This is the status quo. Now Going to the hospital, the water is fifty cents, and then take a cup and sell five. This is the current medical chaos in the country. Medical ethics is conditional, the doctor’s own food and clothing problems are not solved, and what kind of feelings are there? What morality?

He said that he hopes that the future medical services will be the same as selling water. Five yuan is five yuan. When no other attachments are needed, it is said that it is not conscience. This is a conscience medical treatment.

When doctors are released from the system and put them into the market, Gong Xiaoming believes that on the one hand, doctors' subjective initiative will be enhanced, they will actively learn to improve themselves, and ordinary people can enjoy high-quality medical care. On the other hand, the market will price doctors and medical services. The price returns to the market price, and the doctor eats on his own technology.

The picture of the future is always beautiful, and the road to doctors’ entrepreneurship is unrestrained and long.

Is non-public medical care trustworthy?

I still remember the pain caused by the Wei Zexi incident. The Putian Hospital became a street mouse and everyone shouted. How can doctors guarantee that they will not become the next “Putian Hospital” and how should patients believe in non-public medical care?

Gong Xiaoming also admitted that from the entire industry, the biggest problem encountered after the system was the patient's disapproval of non-public medical care. Medical care is definitely an information asymmetrical industry. Most of the patients are ignorant in the matter of seeing a doctor. Basically, what the doctor says is what it is. When information is asymmetrical, deception is easy to produce.

When asked how to change the patient's distrust and disapproval of non-public medical care, Gong Xiaoming said that the first is to establish correct values ​​and not to harm patients. This is the most basic and important. He has persisted in the recognition and love of many people for so many years.

In the process of chatting, Gong Xiaoming repeatedly mentioned the importance of values, but the values ​​of things always give people a sense of emptiness.

He said that this is actually very important. When the patient does not need surgery, he must be told that he does not need surgery. However, if the doctor's guidance is not surgery, the money is gone, the profit is gone, and if so, whether it is in public hospitals or private hospitals, it is prone to deviations in medical treatment.

The change of patient concept is a long process

"But those who are private must be expensive, but those who are private must be pitted. These two concepts are not right." Gong Xiaoming believes.

But how can this concept change?

Gong Xiaoming said that relying on their doctors, first, do not pit patients; second, the service experience is good; third, leading medical service technology. With the accumulation of word of mouth, it will gradually bring more and more patients.

Will this process be very long?

In recent years, the national medical reform has also introduced a number of policies to encourage the society to run medical treatment, but Gong Xiaoming bluntly said that the effect is not good. There are many medical reforms in the country, but many things are contradictory. For example, encouraging private hospitals to develop and encouraging doctors to open clinics, it is difficult for doctors to open clinics. For example, assisted reproduction, the state now requires tertiary hospitals to apply for a license. In foreign countries, several reproductive doctors can rent a place to open. In the external environment, public hospitals have medical insurance, and non-public medical care does not. This is a kind of discrimination.

Gong Xiaoming said that there must be resistance in the process of change, but fortunately, the Chinese market is very large, and some people are willing to pay for this part of the service.

China's medical care urgently needs a reasonable market environment

"The composition of the planned economy is reduced a little, and there are many factors in the market." This is Gong Xiaoming's expectation for medical reform.

Gong Xiaoming has an entrepreneurial project called China Obstetrics and Gynecology Network, which is a platform for doctors. He has been in business for 18 years and found that doctors are very willing to pay for knowledge. He said that as far as the doctor itself is concerned, the improvement of medical technology is the embodiment of social value, but nowadays doctors are not like this. After learning new technology, they can't make much money, so doctors are very passive. When the doctor is put on the market, his subjective initiative will be very high, and naturally he will take the initiative to learn to improve his ability. In this case, ordinary people can also enjoy high quality medical care.

Gong Xiaoming is 70, he said that going to the hospital now is the same as when he was a child. When he was a child, he went into the store and asked a few more salesmen to swear that he would look at him. When he first came to Beijing to take the bus in 1991, he did not ask a few bus drivers to rush to him. At that time, the service was very bad, exactly the same as going to a public hospital now.

"Why changed now? It's the outside environment. If you go on like this, the mall will close, and that will make the change. The public hospitals now have no pressure on this." Gong Xiaoming said.

He showed that the current medical care does not conform to the laws of the market, which is also a source of many medical chaos in China. In the future, public hospitals should do 20% or 30% of the services, and put a lot of medical services on the market. Public medical and non-public medical services will compete, and public medical treatment will be forced to do better.

Internet helps brand building

"I personally did a good job after I got out of the system." In addition to being the founder of WoWo Women's Maternity Medical Group, Gong Xiaoming is still a Weibo Reds with 1.35 million fans. He said that if there is no Internet, he will not have food. The Internet is an important tool for brand building.

When doctors stepped out of the system, many doctors encountered the dilemma of no patients. Gong Xiaoming did not. Before he started his business, he formed his own IP on the Internet.

He said that the key to doctors coming out of business is to be their own brand and form their own influence.

About how to do a personal brand, Gong Xiaoming is playing out. Weibo just raised the meeting, he did not know what Weibo can do, since he did not know that he would play first, he opened Weibo very early. Gong Xiaoming, who was at the Concord at the time, often said on the Weibo that the people would like to listen, and to do the popular science that the people like, the fans are more and more.

What Gong Xiaoming did not expect was that after he left the system, these channels of unintentional insertion became a very important reason for his survival.

Gong Xiaoming said that private hospitals now have the cost of obtaining passengers, but because of the popularity and the trust of patients, the cost of obtaining passengers is basically zero for him.

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