The tide is retreating. What is the status of medical VR that Samsung and Microsoft are optimistic about?

The development of VR is a rough one. The VR industry has become a hot spot in 2016, but in 2017 it has turned into a cold winter. Taking medical VR as an example, according to the arterial network database, the field received only one financing in 2017. It is precisely at the end of Qingping that it ends with the words between the grasshoppers.

Some industry experts believe that the so-called industry winter is only the VR industry from the concept of speculation to do the real thing, the entire industry is shuffling. VR is matching industries, including education, games, auto shows and real estate. This is the route that the VR industry is on track.

More than halfway through 2018, we have indeed seen that the VR industry is not limited to the field of games and pornography, but also expands more application scenarios, such as the VR viewing function launched by Shell Finding House; Baidu VR Smart Classroom is located in Anhui Primary School; Launched VR all-in-one with on-line mobile cinema. On the hardware, Xiaomi and FACEBOOK jointly launched the VR machine Oculus Go; operators such as Huawei Mobile also bet on VR, set up a laboratory, and launched a VR project based on 5G applications.

In the medical VR industry, it focuses on six major application scenarios: education and training, personalized fitness, psychological barriers, rehabilitation training, visual impairment, and clinical assistance. The market is also optimistic about the future market of medical VR. It is expected that the medical VR field will have a compound annual growth rate of 54.45% in the future. ABI Research predicts that the market value of the medical VR industry will reach $285 million in 2022.

After the tide has receded, what other enterprises in the medical VR industry are still standing up, and what changes have taken place in the industry direction? The arterial network combed this.

Samsung Plus Medical VR, laying a complete commercial approach

In 2017, the VR industry ushered in a cold winter. VR, a once-hot word, was left behind by AI and deep learning, and it was difficult to look back on the development of the industry. AI has become the home of Google, Apple, and Amazon. Although the VR field is slightly deserted, the giants still have not given up on this market. Zuckerberg is even more convinced that VR will be the next generation of computing, in 2014, gambled $3 billion to acquire virtual reality manufacturer Oculus.

Whether VR is abandonment or a bead, it is clear that the giants have not lost confidence in VR. Continue to add code to VR medical. Among the most active players is Samsung, which has been squeezed by all parties in the mobile phone business. Samsung's code-adding on medical VR is based on the previous medical layout, combined with mobile devices, to collect data to become the leading mobile medical platform. The second is to form a complete medical VR landing scene and application in the vertical direction.

Samsung's pharmaceutical layout began very early. As early as 2015, it invested 4.7 billion yuan to build the world's largest biopharmaceutical factory, and landed in many fields such as medical wearable equipment, digital health platform, medical diagnosis, etc., hope that Samsung can become Connect with individuals, doctors, and hospitals to help improve global healthcare.

It is a pity that although there are a wide range of enclosures, they have not formed strong competitiveness in various industries. The arterial network found that in the medical empire of Samsung, the medical VR actor played the role of the last mile, connecting multiple parties, and Samsung played the role of the platform in the imagination.

In March 2018, Samsung announced a joint VR study on pain relief with Travelers Partners Insurance and Cedars-Sinai Medical Center and Bayer and AppliedVR. The study relied on wearable devices and VR-assisted techniques to alleviate acute orthopedic pain and limb pain. The goal of the project is to use the most advanced technology to improve the treatment of injured workers.

Chronic pain in the factory can cause a series of problems, and injured employees may use opioids to cover up the pain. The study used non-pharmacological VR treatment to help injured employees avoid chronic pain, reduce the chance of opioid addiction, and reduce medical costs.

In this study, the equipment used mainly included Gear VR from Samsung (supported by Oculus helmet), Samsung GearFit2 wearable device, treatment of pain management, technical support provided by AppliedVR biosensor, and Bayer Transcutaneous electrical nerve stimulation treatment equipment can be performed on muscle pain caused by exercise and heavy work. This set of equipment will measure the daily functional status of participants, work efficiency and use of painkillers.

Of course, Samsung is not only playing the role of a hardware provider. In this research of exciting Samsung, one of the partners can not be ignored is the insurance company Traveler. The cooperation between Samsung and the insurer can solve the problem of medical VR landing and form a complete commercialization path.

Traveler is committed to finding innovative ways to help customers maintain the safety of their work environment and manage the risk of labor compensation. Traveler has developed a nurse-assisted program to guide workers' work injury claims. In 2016, Traveler launched a predictive model that predicts workers' opioid dependence, thereby reducing the use of opioids in rehabilitation and treatment.

According to the US Department of Health and Human Services, more than 14,000 institutions across the United States are currently being found to abuse opioids, and 116 Americans die every day from opioid abuse. Medical VR uses a non-pharmaceutical approach to pain relief, and how it can be combined with existing mobile devices will have a huge market.

Dr. Dr., Chief Medical Officer, Head of Healthcare and Health, Samsung USA David Rhew said that what excites him the most is not a technological breakthrough, but the role of this technology in economic efficiency. He said: "This project is exciting and groundbreaking because it will be the first project to assess the economic benefits of virtual reality in employee compensation."

Perhaps the FDA's recent intensive policy of reducing opioid dependence can make Samsung more excited. On June 28th, the US FDA said it was working hard to cooperate with relevant parties to stop the illegal sale of opioids online. Earlier, on May 30th, the FDA launched an innovative challenge to stimulate the development of digital health and diagnostic medical devices for pain and addiction. If breakthrough technology emerges, the FDA is committed to simplifying the approval process.

Other giants develop health care VR steadily

In the VR field, the upstream is mainly Internet giants and hardware vendors, which have the first-mover advantage of layout hardware and systems. The midstream is mainly for content providers that provide industry applications, and the midstream market gives startups a lot of room for development. Downstream is the channel and marketing distribution platform.

In the consumer entertainment arena, the giants want to monopolize the terminal entrance. The arterial network is found in the field of medical health, an area where equipment and content thresholds are high. The giants did not give up the battlefield of application content development, but this time the attitude of the giants to VR is more stable than the attitude of heavy gold research and development.

Microsoft's latest move on medical VR is to develop a VR cane, Canetroller, for visually impaired people. In the past, VR devices mainly provided users with a visual experience, and Microsoft innovatively prepared to convert visual experiences into visual experiences for visually impaired people.

Canetroller, a tactile cane controller that simulates the movement of a cane. Users can wear a belt-shaped Canetroller. It includes a clip, slider, voice coil, tracker and controller and a pair of VR glasses. The device has three kinds of feedback: one is a physical resistance simulator; the other is a vibration simulator when the cane hits an object or drags on the surface; and the other is a spatial three-dimensional auditory feedback simulator that can be used for real-world canes. Interactive noise is fed back. In the experiment, the user can independently pass through the traffic lights through the device.

In the medical field, there is also a huge demand for high-demand medical treatments such as surgery. GE engineers have previously released a virtual reality navigation software. A 3D medical image can be formed on the human body so that the doctor can enter the virtual human body for examination. Use the tracking system to accurately track various actions without stuning the user. The system provides doctors with better preoperative planning and surgical evaluation.

In the medical VR field, a low-key but diverse giant Dell is working hard, and Dell, which is committed to smart healthcare, is investing in medical VR. Dell provided $100,000 in funding for the University of Southern California's Institute for Creative Technologies. UCLA will use this grant to advance virtual reality exposure therapy called Bravemind. This treatment is particularly focused on treating war veterans suffering from post-traumatic stress symptoms.

Dell is also concerned about the digital transformation of China's education industry. In the cross-cutting field of medical education, Dell also hopes to cut through VR. On June 28, 2017, the Dell-Medical Micro-Digital Virtual Simulation Virtual Laboratory was jointly presented. At the same time, Shanghai Ruijin Hospital Simulation Medical Center and Tongji University Medical College were invited to analyze the application of virtual reality solutions in medical education.

Head enterprises use core technology to build VR industry barriers

In addition to the development of the upstream giants, the midstream market that fills VR equipment with application technology overseas has grown into a group of head enterprises. They explore the true therapeutic applications of medical VR in the context of a mature market in the upstream hardware malls, relying on mature device providers.

appliedVR: Using VR for pain management

appliedVR is the market leader in clinical virtual reality therapy, and its products are used to treat pain management, while targeting both B and C. AppliedVR has been clinically proven to reduce acute pain by up to 52%, spread across more than 180 hospitals across the United States and seven countries around the world, and works with the top 20 hospitals.

One year after the establishment of the TechStars and The Cedars-Sinai Accelerator seed round investment. Currently also working with the giants to become the leader of medical VR companies.

AppliedVR's VR treatment is designed to provide patients with a pleasant therapeutic experience to escape the painful medical experience. In the early products, appliedvr's VR devices were able to provide patients with a beautiful and dynamic scene to alleviate the anxiety of patients. appliedVR designed a set of VR devices to alleviate patient anxiety and acute pain according to hospital procedures.

appliedVR has also designed a set of products to help treat prenatal pain for women. In addition to VR devices used in hospital settings, appliedVR has also developed a bio-data-driven home-based combination that combines with everyday experience to help patients with chronic pain control pain.

VR products, popular applications are in games and entertainment, but in the medical field, the elderly group is the blue ocean market for medical VR.

Rendever uses VR to help the elderly, regain memory and broaden the life scene of the elderly. Although Rendever is not very large, he was given media reports such as CBS, Fortune, and The New York Times. The development prospects are optimistic, and rooted in the elderly group also makes it continue to develop upward after experiencing the reshuffle of the VR industry.

In mid-May this year, the French National Ethics Advisory Committee (CCNE) issued a statement stating that the institutional rigidity of French pension institutions is a collective “separation” or even “abuse” of the elderly. The announcement reported that 40% had depressive symptoms and 11% had suicidal thoughts.

The elderly psychiatrist Pierre Vendall pointed out in his report that "depression is very common among the elderly. Because medical care workers are often not trained in this area, old people are often missed or misdiagnosed." “France is the country with the highest suicide rate among people over the age of 75 in European countries.” The age of 85 is the highest age of suicide in France.

With the arrival of global aging and the extension of life expectancy, how to improve the quality of life of the elderly has become an important problem in medicine. Rendever allows older people to relive the places they used to live in, the parks they used to like, and even the most impressive wedding scenes. Rendever not only allows the elderly to regain their youthful memories, but also allows the elderly to have young energy and explore new things.

Rendever's VR devices can inspire new memories and conversations through interactive content, and old people can hike as a group or bring VR devices to create famous paintings with Picasso. Rendever offers a new way of socializing old people.

On his official website, a 91-year-old man said: I can immerse myself in the snow-capped mountains throughout the day. For the elderly who love the family, Rendever equipment can help families pass on family history and family wisdom, while making the elderly feel that they are an indispensable part of the family structure.

After Rendever's VR therapy, older people who used to suffer from depression and autism in nursing homes, after increasing the VR experience, showed a 40% increase in happiness.

Rendever currently works with care organizations and communities, and Rendever suggests that children can choose a nursing facility with Rendever for their parents.

Another company, the Swiss neurological company MindMaze, focuses on combining virtual reality and motion capture with brain machine interfaces to help patients recover from trauma. For example, for those who have lost their left hand but retain their right hand, the computer will perform a virtual reality description of the non-functional left hand, which can induce the brain to activate the other hand. MindMaze's immersive experience can make consumers' medical experience more friendly, allowing patients to unknowingly recover and improve patient compliance.

This VR mobilization feature does not require a mask, but another MindMaze product called MASK requires a hood. The mask is a very thin sensor that can be worn in a VR helmet. It detects the user's facial expressions and maps them to the avatars in the game.

Masks are a powerful step in virtual reality, making social virtual reality and augmented reality a true emotional experience. By synchronizing all the expressive power of the body with the virtual character, MASK can dynamically animate the character's expression.

The CEO of MindMaze also said that in actual clinical applications, it is not necessarily applied to stroke. It is worth noting that MindMaze's facial expression capture technology can be applied to both the entertainment consumer and medical health fields.

MindMaze's three rounds of financing raised $108.5 million. MindMaze is able to make a big investment. First, it combines artificial intelligence, virtual reality and neuroscience in the field of research and development. And MindMaze's VR rehabilitation platform, MindMotion Pro, has been approved by the FDA.

Typical medical VR overseas business

With the popularity of VR device hardware, whether it is Samsung's Gear VR or Oculus Go acquired by Facebook, or HTC's VIVE VR has released new products this year. Facebook also launched a VR all-in-one for the Chinese market with Xiaomi. There are also many new products in the VR application in the medical field. But in terms of mental illness control, VR therapy has many advantages over traditional therapy.

VR therapy is superior to traditional treatments, allowing patients to better control their exposure. The virtual reality experience can be designed to be highly interactive, allowing the patient to maintain a sense of control when experiencing anxiety triggers. VR therapy provides a drug-free method of reducing trauma-related anxiety. Well-designed VR treatments can increase cost-effectiveness compared to traditional treatment options. Unlike traditional anxiety treatment programs, VR applications enable patients to continue their treatment at home, which greatly increases the long-term outcome of treatment. VR therapy does not replace traditional treatments in all situations. But even as an adjunctive therapy, it alone has an exciting advantage over standard therapy.

The arterial network has sorted out some typical medical VR overseas companies.

Pain management:

Apotek Hj?rtat belongs to the Swedish ICA Group), which can cooperate with VR equipment on the market to alleviate the anxiety of patients.

Limbix helps doctors treat anxiety, fear and patients who need pain management techniques. Its product, Real-world footage, has a 360-degree career designed to help patients cope with the challenges they face.

One of Pear Therapeutics, called reCALLTM, allows PTSD soldiers to return to the battlefield through virtual reality, increasing their control and treating PTSD by facing the scene at the time. Although this method has just started to cause controversy, the current test proved to be effective. In addition to virtual reality products, Pear Therapeutics has a variety of other digital therapies.

The treatments that reCALLTM can provide for military personnel undergoing PSTD are: 1. Treatments that are acceptable anytime, anywhere 2. Provide an immersive environment to maximize treatment outcomes. 3, able to eliminate long waits. 4. Compatible with a range of standard care methods during treatment.

Relax VR is an iPhone app that allows users to enjoy a wide variety of visual and sound experiences, including beaches, oceans, winds, waves, streams, rafts and more. From Wineglass Bay in Australia to a tropical beach in the Philippines, it covers 10 scenic spots in the world.

Designed for HTC Vive, Samsung Gear VR and Oculus Rift, the Guided Meditation VR allows users to choose a quiet environment from all over the world, from lush tropical rainforest to Japanese temples where they can relax and recharge.

For many people, simple relaxation is one of the biggest challenges. DEEP encourages a feeling of calm by placing the user in a calm underwater world where stress, anxiety and depression can disappear.

Arachnophobia provides self-directed exposure therapy to people who are allergic to spiders. At five exposure levels, users are exposed to more and more spiders in the room. If this is not enough as a stressor, you are not allowed to move your hands or arms during treatment. Over time, users can calmly face spiders instead of panic and escape.

In fear of heights, Richie's Plank Experience lets you sit on a flat 80-story floor. You are encouraged to use physical boards to increase the feeling of immersion. For those who are afraid of heights and fear of spiders, you can choose to have spiders wait on your tablet.

Samsung offers two 360 video applications designed to help users overcome fear of heights. Cityscapes and landscapes allow users to experience elevators, flyovers, virtual towers, cliff driving, helicopter skiing and crossing suspension bridges – all with a 360-degree VR experience.

Verapy provides a platform, VR viewer and software for treating patients with various diseases and rehabilitation needs. Includes a complete set of patient tracking and data analysis tools.

Osso VR offers an open virtual operating room based on general VR hardware available on the market, such as the Oculus Rift/Touch and the HTC Vive. Through virtual surgery, doctors can bid farewell to previous training procedures such as endorsements and exams, and gain more experience in virtual surgery, especially in response to responsible surgery.

Level EX, an anesthesiologist, otolaryngologist, emergency doctor, and pulmonary artery physician in which is based on a real surgical connection. Through this virtual game, doctors can earn credits for continuing education through this game.

Through realistic simulations of human tissue dynamics, endoscopic optics, and moving fluids, Level EX can provide surgery to surgeons in a way that does not harm anyone, even though game errors can be shocking. . Virtual patients will react completely, coughing, bleeding and reacting. Like a real patient.

VRHealth is the world's first certified virtual reality medical company, and all its medical applications are FDA-licensed. Our products focus on exercise cognition, body, mind, posture ability and pain assessment and treatment. VRHealth provides enhanced experience and real-time data analysis for use in clinics and homes where users can analyze and quantify performance through digital experience.

VRHealth focuses on developing medical tools and content while providing real-time analytics. With our expertise, expertise and experience, we can offer a wide range of VR/AR solutions for any company, tailored to their characteristics and target market needs, leveraging breakthrough technologies, through immersive experiences and meaningful analytics Enhance the healing effect.

Medical VR icebreaking lies in application content filling

PitchBook, a Silicon Valley global data research organization, divided the VR application area into games, entertainment media, business, military, and medical care in its 2015 report to the VR industry.

In the PitchBook's disassembly of the VR field, the VR field is divided into two major areas of software and hardware. The software world needs visual content to be populated. For startups, they can't invest huge amounts of money in hardware research and development, and even a number of giants have fallen over the VR equipment development. In 1995, Nintendo's VR games for development were not commercialized, and Google announced Google Glass HMD. In 2013, Microsoft released the "Explorer Edition", but this device is no longer available for sale.

Classification of VR platforms in the PitchBook report

So in the future, many experts believe that medical VR develops many more heterogeneous content to fill the hardware platform.

One direction of VR development is not to connect with specific devices. On the contrary, people are increasingly exploring VR as a platform for how virtual reality can effectively meet individual needs and the scenes of their lives.

“Virtual reality is like a syringe,” Dr. Spiegel said. “The syringe is just a platform, the important drug delivered through the syringe, not the syringe itself. We talked about VR is like a strange thing, but VR is just a headset. The same device. The focus is on visualization, what people see and hear. This is where we realize the idea of ​​this sexual VR treatment - we need a VR pharmacy, we need to be able to perform a psychometric assessment of a single patient and use it Customize the experience by extracting data from the VR content library.

Dr. Spiegel is the head of the Cedars-Sinai Medical Services Research Center, and Cedars-Sinai has worked with several of these companies on VR for medical research.

At another conference at the VR Medical Symposium, Applied VR President Josh Sackman further elaborated on the vision that VR will serve as a platform. He emphasized the heterogeneity of the medical service provider that patients encounter every day. AppliedVR is not currently working to develop a VR therapy for everyone, but rather to develop a wide range of VR content and use complementary technologies so that providers can provide a fine-tuned experience for each patient.

The real problem facing VR

How VR accesses the well-known and inflexible HER system is a major challenge that needs to be integrated with existing workflows. Dr. Spiegel believes: "EHR is actually the digital pillar of modern Western medicine. We need to find a way to implement VR, a digital treatment that connects it."

Of course, when it comes to any new or unusual things, people are always taken into account. Most practitioners are not familiar with VR, or just have a rough idea of ​​why it affects it. He said that in order for VR to develop, healthcare needs “VR clinicians” who can authoritatively talk about how and why to use VR in specific scenarios, or “VR clinics” to treat patients interested in VR technology. .

Samsung Medical Director Rhew also shared the same feeling, Dr. Rhew said: "Compared with the past, the healthcare industry in 2018 is much more open to technological advances. Our challenge is to popularize medical VR and accelerate the speed of medical VR applications."

Some experts also said that virtual reality is effective and popular because it is part of a holistic approach. In the future, virtual reality researchers should remember that when designing a technology-driven intervention, there are countless additional impacts on patient health.

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