The "Sanlu" trademark came back

The "Sanlu" trademark came back As a result of the melamine incident, Shijiazhuang, Hebei's dairy company Sanlu suffered bankruptcy and its brand was auctioned. Zhejiang Sanlu Industry Co., Ltd. purchased the “Sanlu” trademark in 2009, and now the main organic coarse grain series is now available.

After 4 years of silence, Sanlu returned as an organic coarse grain. In the recent Zhejiang Agricultural Fair, a booth selling organic coarse grains sparked a great deal of attention. “Is it the original Sanlu selling milk powder?” Participants' doubts.

“In fact, we are using Sanlu’s trademark, and our products and management are completely different.” Yang Xiangdong, Marketing Manager of Zhejiang Sanlu Industry Co., Ltd. explained that in 2009, the general manager of their company under the “Sanlu” trademark, after several years of research and development, Developed organic coarse grains and coarse grains rice series. At present, we have entered shopping malls such as Century Lianhua, and we are also in the process of cooperation with Auchan and Wal-Mart.

Its official website stated that the company’s preparatory work for four years, the current products are mainly organic organic cereals, straight coarse grains, coarse grains, and other series of organic coarse food products, and there are many products with considerable market prospects. In the development test phase, it will soon be put on the market.

In order to differentiate itself from the original Sanlu's market positioning, organic coarse grains developed by Zhejiang Sanlu are positioned in the mid-to-high end and currently hold Chinese organic certifications, US organic certifications, EU organic certifications, and Japan organic certifications. However, it is still difficult to really dispel market doubts.

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