Quickly monitor illegal medical advertising with face recognition technology
Recently, this newspaper reported a news of “Taiyuan Jianguo Urology Hospital hiring female anchors to broadcast live online to attract guestsâ€. After the report was issued, readers expressed that they hope that relevant departments and live broadcast platforms can increase supervision measures to prevent such sales. The advertising behavior appeared in the webcast. Yesterday, the Beijing Youth Daily reporter learned from the fast-track live broadcast platform that fast-handed people will use illegal face recognition and other technologies to supervise illegal medical advertising. At the same time, the platform has reported this matter to the public security organs.
Taiyuan Jianguo Urological Surgery Hospital has a number of "nurses" in the fast-track live broadcast platform, thinking that netizens do "health consultation" in the name of the guest to the hospital.
At 10 o'clock in the morning yesterday, the reporter of Beiqing Daily once again logged into the fast-hand platform and saw that at 6 o'clock in the morning, the female anchor of the Taiyuan Jianguo Men’s Hospital, which was also broadcast live, was named "Large" and "small". The numbers are all numbered, and the video works displayed on the homepage have all been deleted.
In this regard, the head of the public relations department of the fast-hand live broadcast platform told the reporter of Beiqing Daily that the attitude of the fast-handed content on illegal medical advertisements is zero tolerance. At present, the fast hand has noticed that there are advertisements involving medical treatment in a small number of live rooms. For such content, the fast hand has been processed according to the community rules, a group of users involved in illegal medical advertisements have been banned, and relevant evidence has been fixed. In addition, the fast hand also conducts self-examination of the content on the platform and promptly handles such issues in accordance with community management regulations.
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