Xiaomi, which has a valuation of nearly 100 billion US dollars, has invested in 23 companies to provide "Internet + medical health". Is Xiaomi Medical ready to go?

On March 23, 2018, the "2017 China Unicorn Enterprise Development Report" announced that Xiaomi ranked third with a valuation of 46 billion US dollars, after the ants Jinfu and Didi.

On May 3, 2018, Xiaomi officially submitted a listing application to the Hong Kong Stock Exchange. According to the prospectus, Xiaomi's revenue in 2017 was 114.6 billion yuan. The rapid growth of business and amazing financial data made the outsiders estimate the valuation of Xiaomi. According to industry analysts, Xiaomi's valuation is likely to reach 1,000. One hundred million U.S. dollars.

Starting from the Xiaomi mobile phone, Lei Jun has built a "unicorn" in 8 years, from air conditioners, sweeping robots, water purifiers, to the US group, fast hands, offline retail stores, the wide range of penetration, can be described as shoulder-to-shoulder BAT.

Medical care is a tough bone, but BAT's medical dream has never stopped. In recent years, BAT has stepped up its efforts in the medical and health field, aiming to use the Internet technology to empower the medical industry, covering intelligent medical equipment , medical O2O, medical artificial intelligence, hospitals and other fields.

Then, as the fourth largest Internet company in China after BAT, what is the layout of Xiaomi in the medical field? In Lei Jun’s commercial map, what about medical health?

Lei Jun Department of Medical Map (incomplete statistics)

By combing the Lei Jun military medical map, the arterial network found that Lei Jun medical health enterprises have two main characteristics.

First, it is generally based on intelligent hardware, covering a wide range of sub-areas such as wearable devices, home medical equipment, medical consultation, medical information , sports health, old-age rehabilitation, personal health management, and sleep health;

Second, focus on a certain segment, make an extreme product, and then use the channel resources of Xiaomi to reach a large number of users, thus bringing opportunities to provide more value-added services.

Obviously, this is related to the hardware genes of Xiaomi and the radiation effects of the Xiaomi ecological chain. From the data point of view, Lei Jun's layout in the medical and health field mainly relies on three main bodies: Xiaomi Technology + Shun Capital + Jinshan Cloud.

Xiaomi Technology mainly focuses on the strategic layout of intelligent hardware, content and other ecological circles; Shunwei Capital mainly focuses on “hardware + software + service” to make a broader strategic investment layout; Jinshan Software focuses on Jinshan Cloud, and its strategic layout is mainly reflected in the cloud. Service aspect.

Ecosphere layout: Xiaomi Technology

Xiaomi started with a mobile phone and gained a lot of “rice flour” with its high cost performance. However, as the competition in the mobile phone market becomes more and more fierce, the advantage of Xiaomi is getting smaller and smaller.

Therefore, at the end of 2013, Xiaomi launched the Xiaomi Ecological Chain Project. Lei Jun adopts the method of “endogenous + investment” to expand the product line, with the mobile phone as the core, supplemented by the surrounding Xiaomi ecological chain enterprises, and infiltrate various products into the user's family.

Lei Jun has repeatedly said that the millet model should be cut into 100 sub-divisions, which will drive the development of the entire intelligent hardware and transform Xiaomi from a large ship to the entire fleet.

Xiaomi's investment layout covers dozens of fields such as e-commerce, Internet content, Internet services, finance, hardware, and medical monitoring functions, and nearly 100 companies. The power of the millet ecosystem "hardware + software + Internet service" triathlon mode will gradually emerge.

According to incomplete statistics from the E-Commerce Research Center, the Xiaomi Eco-chain has 90 hardware startups, of which about 30 have released products, including automotive electronics, smart projectors, VR/AR, smart car devices, water purifiers, and balance cars. , rice cookers, drones and other products.

The logic of Xiaomi's layout of intelligent hardware is to invest in intelligent hardware companies to enter the Xiaomi ecosystem and make the most of the resources of Xiaomi – not only the resources within the millet system, but also the industry resources outside the millet system.

Through the Xiaomi mobile phone, the hardware devices in the home are connected together to create a peripheral hardware ecological chain around the core hardware of Xiaomi mobile phone (including tablet), TV (including Xiaomi box) and smart router. All these smart products, They are all connected to the Xiaomi phone, and the data is shared.

In the medical field, Xiaomi is also focused on family health, and has invested in intelligent hardware companies such as Huami Technology, Jiu'an Medical iHealth, Second Seconds, Beibei, Eggplant Technology, and medical informationization such as Jinshanyun, Yuedong Circle and Medical Imaging. And medical services companies. Among them, intelligent hardware is still the main part.

Xiaomi Ecological Chain Enterprise - Huami Technology

Huami Technology, established in January 2014, is an intelligent hardware equipment and service company engaged in smart wear, identity ID and human body data. It is also the only member of the Xiaomi ecological chain to be a wearable device. Its products mainly include Xiaomi brand. Smart bracelets and smart scales, smart watches and smart bracelets of the AMAZFIT meter series.

At the beginning of its establishment in 2014, Huami Technology has obtained a round of investment of tens of millions of yuan from Xiaomi Technology and Shunwei Capital.

In July 2014, the millet bracelet produced by Huami Technology was launched on the line. With its strong marketing ability and ultra-low price of 79 yuan, it sold 1 million units in just three months.

Lei Jun, who was born on the Internet, has been racing in the hardware industry. The establishment of Huami Technology is also closely related to Lei Jun. It has successfully complemented the wearable equipment for the Xiaomi hardware ecosystem.

On December 4, 2014, Huami Technology announced another $35 million Series B round of financing, led by Gaochun Capital, Sequoia Capital, Morningside Capital and Shun Capital Capital.

Obviously, the capitals at that time were very optimistic about the development trend of smart wearable devices and smart home market, as well as the technical research and development capabilities and team operation capabilities of Huami Technology, and full confidence in the Xiaomi hardware ecological chain and the comprehensive ecological strength of Xiaomi.

On February 8, 2018, Huami went public in the US with a market value of 656 million US dollars, becoming the first share of the Xiaomi ecological chain. According to the prospectus, Huami shipped 11.6 million units in the first three quarters of 2017, ranking first in the global market, surpassing the US Fitbit and becoming the world's largest wearable device manufacturer.

Xiaomi Ecological Chain Enterprise - Jiu'an Medical iHealth

On September 19, 2014, Xiaomi Technology invested US$25 million in Ji'an Medical iHealth, which accounted for 20% of the shares. As a result, iHealth will become the partner of Xiaomi Technology in the field of mobile health. Xiaomi Technology will cooperate with iHealth in user experience, Xiaomi e-commerce and cloud services to jointly build the world's leading mobile health cloud platform.

Established in 1995, Jiu'an Medical is a company that develops, manufactures and sells home medical and health electronic products and provides related technical services to build a “mobile internet + health management cloud platform”. The company's main products cover blood pressure, blood sugar, blood oxygen, ECG, heart rate, weight, body fat, sleep, sports and other fields, with a relatively complete line of personal health wearable devices.

At the beginning of the establishment of the Jiu'an Medical iHealth series, it received strong support from Apple. Following the release of the first mobile internet sphygmomanometer BP3 in the Apple channel, it launched a variety of wireless intelligent mobile blood pressure monitors, blood glucose meters, body fat scales and other products. .

Like other companies that are invested, iHealth can enter Xiaomi's resource system and cooperate in user experience, sales channels, and cloud services. Of course, Xiaomi's marketing resources are also extremely important.

For Xiaomi, the company has a large number of high-quality fans with high loyalty, and these fans themselves have corresponding medical health needs. The continuous growth of users and the uniqueness of their mode of operation are expected to make iHealth's hardware quickly occupy the market with the help of Xiaomi.

By investing in Ji'an Medical iHealth, Xiaomi will work with Jiu'an Medical to implement the strategy of “ moving into the mobile medical and health big data field with wearable devices and smart hardware as the starting point, and then build a healthy ecosystem around users”. Mobile medical field.

It turns out that the smart wearable device that Xiaomi has developed and the mobile medical information, and the mode of assisting chronic disease management and monitoring, is becoming the mainstream mode of mobile medical care.

Investment grasp: Shun Capital

The company’s Shunwei Capital, established as a partner, is an investment driver for expanding its business landscape. At present, most of Lei Jun’s projects are invested by Shun Capital.

Shunwei Capital was established in October 2011. It is called “Shunwei China Internet Fund”. The founding partners are Lei Jun and Xu Dalai. They manage three US$1.75 billion US dollar funds and two RMB2 billion RMB funds. The funders mainly come from international top investment institutions such as sovereign funds, family funds, funds in funds and university foundations.

Shun Capital focuses on the changes brought about by the combination of the Internet, mobile Internet, high-tech industry and the Internet and other industries. The investment direction includes but not limited to mobile Internet, e-commerce, social networking platforms, etc., mainly investing in the initial stage and growth period. Quality startup company.

Before 2013, in addition to investing in Xiaomi itself, Shun Capital's investment project was basically a follow-up to Lei Jun's personal angel investment company, including good doctor online, lilac garden, and medical doctor.

In 2007, Good Doctor Online obtained the 3 million yuan angel round financing from the source of venture capital and Shunwei Capital; in 2012, the clove garden completed the B round of 10 million US dollars financing, the investors are Shunwei Fund and DCM; in 2012, focus on the Heart Rehabilitation Institute The post-managed Internet platform "medical doctors" (ie, the era of minimalism) received the investment of Lei Jun Angel Wheel.

After 2013, Shun Capital's investment projects are mostly related to the improvement of Xiaomi's ecology, including Huami Technology, Dr. Aiding, Fangji Doctor, Hard Fitness, Fun Sleep Technology, Second Seconds Technology, Shu Keshi and many other medical health. enterprise.

In 2014, Huami Technology acquired tens of millions of A-round investment in Xiaomi Technology and Shunwei Capital;

In 2014, Hardcore Fitness received hundreds of thousands of dollars in angel capital investment.

In 2015, Fun Sleep Technology won the investment of 10 million RMB and the Jingdong Group owned by Liu Qiangdong led by Lei Jun.

In 2016, Dr. Aiding, who specializes in the health of mothers and children, was awarded the tens of millions of A-round financing of Capital and Shun Capital.

In 2016, the second-second measurement (smart thermometer) was awarded the investment of 10 million Pre-A rounds by Xiaomi Technology and Shun Capital.

In 2016, Shu Keshi (Suzuki Electric Toothbrush) was awarded the capital Pre-A and A round investment, and the amount was not disclosed.

Xiaomi ecological chain enterprise - minimalist era (medical doctor)

Among the medical and health enterprises invested by Shun Capital, Beijing Minimalist Times Software Technology Co., Ltd. (hereinafter referred to as “The Minimalist Era”) is a Xiaomi ecological chain enterprise, and is the only root-related product and medical service in the Xiaomi ecological circle. Enterprises in the field.

Founded in 2012, the company has received investment from Lei Jun, Xu Xiaoping, He Yihui and Tomson. The company is positioned in the Internet hospital and officially entered the Internet medical field in 2016, focusing on the patient's post-hospital management.

In the era of minimalism, we focus on the elderly and health care fields and the medical rehabilitation market. The products that have been introduced to the market mainly include medical hospital management platforms, medical doctors' apps, and minimalist desktops.

Up to now, the total number of minimalist desktop software users has exceeded 28 million, which is the first Internet user in China to break the tens of millions of Internet users. Based on the 10 million old-age users, the company has developed a “medical hospital post-management platform” and hopes to provide doctors and patients with professional solutions for post-hospital rehabilitation management through the “software + hardware + service” model.

This means that from BAT to Jingdong, after experiencing the Internet medical craze, the Xiaomi ecological chain has also begun to deploy medical health services, and finally chose to land in the form of an Internet hospital.

Cloud Service Strategy: Jinshan Cloud

In September 2010, Lei Jun returned to serve as the chairman of Jinshan Software and began to transform Jinshan with his own understanding of the mobile Internet. Under the leadership of Lei Jun, Jinshan Software's complex business unit was eventually integrated into a "3+1" architecture, of which "1" refers to Jinshan Cloud.

As early as 2014, Lei Jun proposed to All in Jinshanyun, and believed that Xiaomi and Jinshanyun could form a close cooperative relationship.

On the one hand, Jinshan Yun can have soup in the case of BAT big meat eating meat, is an independent third party, does not stand on either side of BAT. At the same time, cloud service development must have sufficient cash flow, and now the well-established Xiaomi can support it.

On the other hand, Xiaomi's ecosystem also needs a basic cloud service company, and Xiaomi can also promote the use of Jinshan cloud services by enterprises in the ecosystem.

Therefore, Xiaomi not only invested a few times in the capital, but also a customer of Jinshan Cloud.

In December 2014, Xiaomi announced that it would invest USD 1 billion in Jinshan and focus on the development of Jinshan Cloud Service in the future. Jinshan Cloud and Xiaomi are facing the cloud service layout at the bottom service and application layer respectively.

In recent years, with its leading technical strength and scale advantage in the cloud computing industry, Jinshan Cloud has continued to make efforts in the fields of games, video, government, medical and artificial intelligence, and has established a good reputation in the public cloud market in China. Technology has played a huge role in promoting the development of the whole industry. Even in the medical field where the cloud process is relatively slow, Jinshan Cloud still plays the role of the industry vane.

In 2015, Jinshan Cloud announced a strategic cooperation with Peking University Medical Letter, and officially released Jinshan Cloud Computing + Medical Project Product - "Jinshan Medical Cloud" to expand the market for medical treatment.

At present, in the field of medical informationization, there are problems such as data islands, high system construction costs, and poor user experience. At the same time, because medical care is an industry that combines people's livelihood and public welfare, it touches the industry extensively and complexly. The technical difficulty is great, so although the market prospect is large enough, it is a huge challenge for cloud computing vendors, both in terms of technical capabilities and commercialization.

Despite this, Jinshan Cloud still shows strong ambition and strength in the medical industry . Jinshan Cloud released “Jinshan Medical Cloud” in 2015, making Peking University People’s Hospital the first in China, and synchronizing its core resources of CDR data center to the top three hospitals in the medical cloud.

In 2016, Jinshan Cloud and Hangzhou Entrepreneur Software joined forces to create a “regional health care cloud”. Subsequently, it accelerated the pace of medical construction. It has successively reached strategic cooperation intentions with Xi’an Yinggu Technology, Kangzhi Health Technology and Beijing Global Medical. Image cloud PACS service, full-process management cloud platform and precise cloud radiotherapy services.

It can be seen that the pace of development of Jinshan Cloud in the medical industry is gradually accelerating. However, unlike many cloud computing vendors doing edge health care clouds such as health and sanitation, Jinshan Cloud's future deployment in the medical cloud field will be characterized by a good medical cloud itself, in the process of moving the core technology of the hospital to the cloud. At the same time, it will form a deep integration with the original industry and form a huge industrial synergy.

For example, at present, a cloud data platform is built between Jinshan Yun and Xiaomi, which can collect monitoring data from Xiaomi's wristband, blood pressure meter, blood glucose meter, and scanners made by the partner. Once these medical big data are opened, it must be It will open up a new market for Jinshan Medical Cloud.

Xiaomi medical health empire

Lei Jun’s business logic is to build an industrial ecological circle while constructing a capital investment circle, capital for industrial blood transfusion, and building a “lei-style” production and financing pathway through individual chess pieces.

In the field of medical and health, in addition to intelligent hardware equipment and medical services, Lei Jun and Xiaomi will also extend their reach to the medical insurance field.

In the Internet age, big data has brought earth-shaking changes to the insurance industry. With the development of wearable devices and electronic medical records, comprehensive and all-weather monitoring of human physiological indicators and behavioral patterns can be achieved, which invisibly achieves the dual purpose of increasing the attractiveness of insurance products and reducing medical costs.

In addition to mobile phones, Xiaomi also has millet bracelets, millet body fat scales, millet sphygmomanometers and other millet health products, which basically run through every daily life of rice noodles. Xiaomi can fully understand and control the health and health risks of each “rice meal” through data monitoring, providing a way for Xiaomi Insurance Company to accurately price and insulate insurance into health management. Through deep intervention management, Xiaomi can also make claims. Control pre-position and control the risk of claims through preventive measures.

In August 2015, Zhongan Insurance, the first Internet insurance company in China, joined hands with Xiaomi Sports and Le Dynamics APP to launch the first health management plan in China that combines wearable devices and sports big data – “Step by Step”, the first step The step-by-step product is based on the user's actual amount of exercise, and the user's movement steps can also deduct the premium. In other words, if the user is a perpetual “runner”, it is very likely that you will be free to exchange for a major illness insurance with a maximum amount of 200,000 yuan, which is truly free for your health.

From smart medical equipment to medical services, we finally found that the Xiaomi Medical Health Empire has taken shape. But I have to admit that Xiaomi needs to work harder in the medical and health field than the great action of BAT in the past two years!

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