Taikang Online: Building Internet Insurance + Internet Medical New Ecology

In the past year, entrepreneurs in the Internet medical circle have gradually turned their attention to the insurance after 2C, 2B, B2B2C and even 2VC, and hope to create an insurance company as the entire Internet medical payer. The "To Insurance" business model. However, domestic mainstream insurance companies appear to be more cautious as a whole. Insurance products for single-species and specific populations appear from time to time, but most of them belong to the nature of testing, and the combination of insurance and Internet medical treatment has not yet begun.

But the prospect of Internet health is something that no insurance company can ignore. As the first Internet insurance company initiated by a large insurance company in China, Taikang Online was officially established on November 18, 2015, but as early as 2000, Taikang Life Insurance has focused on the future, combining traditional business with the Internet. Established the first insurance e-commerce platform in China. Taikang Online has been committed to the innovation and development of the Internet insurance business, as well as the deep integration of online and offline insurance services, to create a four-in-one Internet insurance ecosystem of “vigorous pension, high-end medical care, excellent financial management and ultimate care”.

As a rare company in the market, which has both insurance genes and Internet genes, how does Taikang Online view the development opportunities of Internet insurance in the medical field, and how to promote the integration of Internet insurance and medical care in person? Arterial Network interviewed Taikang Online Vice President and Chief Operating Officer Ding Junfeng to explore the positive layout and open mind of Taikang Online in the field of Internet insurance, and hope to jointly promote the rapid development of Internet insurance and medical care.

Taikang Online Vice President and Chief Operating Officer Ding Junfeng

New Trends in Internet Insurance: Deep Innovation in Scene-Driven Products

In recent years, the concept of Internet insurance has become more and more popular, but most business models only use the Internet as a new insurance sales channel. The combination of Internet and insurance is still on the surface. Ding Junfeng believes that the Internet is indeed a better sales channel for insurance, such as lower cost, more transparent information, more focused customers, etc., and for Taikang Online itself, it is also the first in China to implement policy design. An insurance company that insured, underwritten, paid, and follow-up services are networked.

But Taikang Online wants to do more than just use the Internet as an insurance sales channel. With the popularity of mobile Internet, people's daily life is increasingly fragmented. Traditional insurance sales face many problems such as high channel cost and mismatch between products and demand. Ding Junfeng pointed out that the most respected scenario thinking in Internet marketing must also be introduced into the design and sales of insurance, designing corresponding insurance products for each fragmented user group or fragmented user needs, and then applying The simplest and straightforward Internet channel leads to a diverse, fragmented user scenario.

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