Coca-Cola plans to increase the price of drinks in July

According to Dow Jones Newswires on June 27, Coca-Cola, the world's largest maker of carbonated soft drinks, plans to raise the prices of all brands of all brands from July 31st in order to cope with rising international commodity prices and ease upward pressures on costs. The increase ranged from 3% to 4%, and the specific price increase will vary according to product specifications and beverage brands. After the price adjustment is completed, Coca-Cola's product prices will increase by 5% to 6% over the same period of last year.

Dow Jones said that the above report quoted the Coca-Cola Refreshes Coca-Cola Refreshments Coca-Cola Refresh Coca-Cola Refreshments letter to the retailer. It is not clear whether this price increase plan is for the North American market, or for the global market.

Analysts believe that in addition to Coca-Cola, the world’s most valuable brand, Coca-Cola has three of the world’s top five beverage brands: Diet Coke, Sprite and Fanta. Brand. In addition, the company produces a large number of other types of beverages, including sugar-free beverages, fruit drinks, tea, coffee and sports drinks, and has the world's largest distribution system, selling more than 1.3 billion cans (bottles) daily in more than 200 countries around the world. Products, the price adjustment will have a significant impact on the international beverage market. Coca-Cola's latest adjustment of the price of beverages was an increase of 2% in the average price of all its brands' beverages earlier this year.

Credit Suisse analyst Raboj said in a survey report that taking into account the competition between market competitors, forcing other producers of soft drinks such as Pepsi Cola and DrPepperSnapple to decide whether to increase prices during the strong sales of drinks in summer, Coca-Cola's beverage prices Adjustments were originally planned for late summer and early autumn this year. However, due to the recent rising cost of food, energy, and packaging, Coca-Cola has recently begun to coordinate with retailers and plans to increase the price of beverage during the Labor Day in the United States from July 10 to September.