What changes has the Internet brought to the traditional medical industry?
The development of the Internet has brought a new look to our lives. At the same time, the Internet is also like a sword that is defeating and disintegrating the product structure of the entire traditional industry. The traditional industry is slowly becoming a long-term in this transformation, and there will be new changes in the future economic structure.
Reveal the true face of "Internet +"
Throughout the development of the entire Internet, the emergence of technological revolutions such as social, portal and search is a typical representative of the first generation of the Internet. In this era, whoever can control the flow, who can control the online market with a scale of one trillion yuan. With the evolution of the times, simply relying on traffic to win can no longer meet the requirements of the development of the times.
Under the impact of one revolution, China began to move toward the second generation of the Internet. The Internet has brought about an informational energy for the development of society and various products. The relationship between supply and demand in the real world has begun to change. The business model has also evolved from two aspects: flow to king and development to cloud and big data. One is O2O combined online and offline.
Figure 1 Two directions of the business model of the Internet 2.0 era
"Internet +" is a new format developed under the second generation of the Internet, and is the evolution of the Internet under the promotion of Knowledge Society Innovation 2.0. "Internet +" represents a new economic form, that is, to fully utilize and exert the role and function of the Internet, to achieve optimal allocation and integration of production materials, to enhance the innovation and productivity of the real economy, and to form an economic development based on the Internet. New form.
The penetration of the Internet in all areas of people's lives has caused a frenzy of cross-border integration. As the most concerned medical field, it has naturally been involved in this frenzy.
The continuous development and improvement of mobile Internet technology has made the mobile medical field show a thriving scene, and more emerging medical industries, such as wearable medical testing equipment, remote treatment, and remote diagnosis. Many listed companies have also begun to eager to step into the mobile medical field, with the intention of taking a share.
According to the latest data provided by Analysys think tank (see Figure 2), the scale of China's mobile medical market in 2013 has reached 1.98 billion yuan, an increase of 50.0%. It is estimated that the market size of mobile medical care will reach 20.09 billion yuan by 2017, and the compound growth rate will reach 78.5%. The state clearly stated in the government report that it should continue to promote medical reform, providing strong policy support for the development of “Internet + medical care†and opening up a broader space for development.
The "Internet +" development wave has already flocked to the medical field. Under the background of the new medical reform is about to start, the development of the Internet, such as medical, medical insurance, medical e-commerce, etc., is exploring new ways for the development of new medical reform.
Figure 2 China Mobile Medical Market Scale 2011-2017
2015 is not only the final year of the 12th Five-Year Plan for Health and Wellness, but also the first year of the 13th Five-Year Plan. Although in 2014 the country issued a number of top-level documents related to health and health, including reform of grassroots public hospitals, adjustment of birth policy, improvement of doctor-patient relationship, and regulation of remote treatment, the introduction of these documents has intensified health Deep contradictions within the health field, but the situation in the health and health field cannot be fully clarified in a year, and the deep institutional reforms will continue in the 13th Five-Year Plan.
Therefore, in the field of Internet medical care in 2015, it will be a year in which the interests of all parties are fiercely contested and divided into territories, but the direction of deep reform in the field of health and health will not change. Enterprises in the Internet medical field should be well laid out this year, thus laying a good foundation for future development.
"Internet + medical" changes for the traditional medical industry
There are three main links in the traditional medical service chain, namely hospitals, doctors and patients. Every link has problems to be solved, and the emergence of "Internet + medical" can effectively solve the problems in these three links, and fundamentally alleviate the difficulty of seeing a doctor and expensive medical treatment.
In the traditional doctor-patient model, patients are placed in a passive position, while doctors are in a dominant position, and patients generally lack awareness of preventive measures. In the course of treatment, the patient experience is poor due to the unequal relationship between the two parties. There is no follow-up service after the diagnosis and treatment is completed, and the patient's condition cannot be tracked.
The emergence of Internet medical treatment can effectively solve these problems. Users can detect their own health data through mobile medical means, so as to find out their abnormalities in time and prevent them. In the process of diagnosis and treatment, patients can use mobile Medical Equipment to make online appointment registration, consultation, consultation, and payment. The process saves time and saves the trouble of waiting in line to improve the patient's experience. After the diagnosis and treatment is completed, the doctor can also communicate with the patient online to keep abreast of the treatment status and effects of the disease, so as to adjust the medication in time. To improve the treatment effect.
Specifically, what changes has the “Internet + medical care†brought to the traditional medical industry?
(1) From the perspective of the capital market, the Internet giant has entered the medical and health field and launched a fierce battle. The traditional medical industry has begun to embrace big data under the impact of the Internet.
(2) From the perspective of the business model, the cross-border integration of the Internet and medical health has fundamentally changed the traditional medical service model, and the relationship between doctors and patients has also changed.
(3) From the perspective of user experience, the cross-border integration of the Internet and the medical industry has effectively alleviated the problem of information asymmetry and improved the efficiency of the hospital system. The patient can complete the process of appointment registration, consultation, and repeated dispensing by using a smart phone, which saves time and effort and improves the user experience. The mobile medical platform also has a series of evaluation systems. Users can refer to the evaluation of other users on the platform to select the most suitable doctor and establish a long-term relationship with them. It is equivalent to finding a private doctor for themselves, and waiting for them to be similar in the future. The illness can be communicated directly to the doctor. Doctors can quickly find the most effective treatment for their users because of the accumulation of previous treatment behavior.
(4) From the aspect of resource allocation, with the help of Internet medical treatment, doctors can realize free circulation and provide medical services for patients from all over the country. In this way, the problem of imbalance of medical resources can be effectively alleviated, the utilization rate of medical resources can be improved, and the influence and popularity of doctors can be improved, thereby benefiting more patients.
Mobile medical is not simply using mobile devices to provide medical services to users. The development of "Internet + medical" will become an important driving force for the transformation of existing medical concepts and models, and it is also an indispensable tool for doctors in the future. Although the development of Internet medical care has bright prospects, it should also be noted that Internet medical care will still face policy ambiguity and immature business model in the development process. The current situation of difficult hospital system reform will also be the main obstacle to the development of Internet medical care.
Another perspective of the development of Internet medical
In the actual development of Internet medical care, the focus is on health consultation, health management, health education, etc. In Zhejiang, Guangdong and Shanghai, Internet health services are also provided as community centers, and families are carried out as individuals. Health care monitoring services. However, the vast number of hospitals and local health administrative departments still do not become the target of Internet medical services. Internet medical care should have a divergent thinking in the process of development, and focus on a wider range.
(1) Building a sound hospital and doctor evaluation system
The professionalism of medical services has caused some high-quality medical resources to be idle. Therefore, Internet companies can cooperate with these hospitals with idle medical resources to focus on the industry-wide assessment of hospital-professional areas and the construction of hospital medical information services. The platform, on the platform to show patients more medical services information, etc., to help patients choose the right hospital. Internet companies can also think from a global perspective, comprehensively evaluate the resource ratio, service capability, and governance structure of different hospitals, thereby improving the hospital's position in a certain field or department and improving the visibility of the hospital.
(2) Health resource efficiency evaluation and resource allocation system
Health care resources are limited. How to properly allocate these limited resources is a key issue that health regulatory authorities need to consider when formulating health policies. It is also an important aspect that hospitals need to refer to in the future development process.
Therefore, it is necessary to establish a data collection and analysis system that collects and analyzes the total amount of hospital services and service quality, the budget management level of the government and hospitals, the health of residents, the maternal and infant mortality rates. Provide an authoritative data statistic and reference for the work of health authorities and hospitals. At the same time, it is also possible to build a communication and negotiation platform to understand the roles and preferences of stakeholders such as hospitals and drug distributors, and jointly promote the development of medical and health fields.
Anesthesia Medical Co., Ltd. , https://www.jssinoanesthesia.com