Anhui: traceable rice "sweet" brand "sweet" farmers
Three years' implementation of the "Rice Quality Traceability System Construction Project"
On the eve of the Spring Festival of the Year of the Dragon, the series of products produced by Anhui Nongye Rice Industry Co., Ltd., such as “Rui†brand nutritious rice, selenium-enriched brown rice and refined packaging formula rice, became the “Xiangyuâ€. The “Guiyuan†brand glutinous rice flour of major supermarkets was welcomed by consumers. The vehicles that came to pick up the goods lined up at the rice factory; the newly-listed “Jinyu Liangyuan†formula rice was sold at 21.6 yuan/kg. In the first month of January alone, glutinous rice companies sold nearly 500 tons of rice and glutinous rice flour, which was more than three times that of the same period last year.
Why are the products so popular? The author found that, at the sales site, a lot of people are interested in, through the quality of traceability touch screen set up by the rice industry, you can query the entire production process of information products. The quality can be seen and bought with more confidence.
It is understood that in November 2011, the "Qin Rice Quality Traceability System Construction Project" won the first place in Anhui Province with a score of 95.5, and passed the summary acceptance of the Agriculture and Forestry Bureau of the Ministry of Agriculture, marking the first batch in the country. Anhui Dagu Farm, the first company to undertake the “Reconstruction of Agricultural Products Quality Traceability System†project in Anhui, successfully completed the three-year agricultural product quality traceability system project construction task. According to Qian Yuting, general manager of glutinous rice industry, at present, the rice quality traceability system has been completed in the rice industry, “production can be recorded, information can be queried, flow direction can be tracked, and accountability can be pursuedâ€. Million mu, sales of traced 13,000 tons of rice, profits than sales of non-retroactive product value increase of 1.6 million; development orders more than 70,000 acres, driving farmers to increase income more than 700 million.
The implementation of quality traceability not only expanded the sales of the rice industry, but also improved the farm agricultural standardization management level, achieving cost-effectiveness. Wu Yong, one of the four farm family workers in the second management area of ​​Daxu Farm Agriculture, is one of the beneficiaries. Driven by the retrospective project of rice quality, the 120-mu land contracted by his family has a net income of more than RMB 170,000 for three consecutive years. He said that as far as rice quality is traced back, farms have a more sophisticated management of agriculture, and rice production requires detailed records in all aspects of seed management, seedling cultivation, and field production. With the implementation of "five-unification" management in agricultural production, the pesticides and fertilizers used in the production process are uniformly supplied by farms. The input amount is strictly controlled and scientifically reasonable. At least 150 yuan per mu input cost can be saved every year. According to statistics, due to the reduction of input costs, the yield per mu has increased. In the past three years, the average yield per mu of Daxu farm has increased from 680.05 yuan in 2008 to 1199.43 yuan in 2010.
The implementation of retrospective projects has also effectively promoted "colony cooperation" and farmers' income increase. Since 2009, glutinous rice industry has expanded the scale of “order agriculture†year by year. By 2011, it has established a relatively stable cooperation relationship with more than 70 large grain-producing households and 7 professional cooperatives. The accumulated development orders are over 70,000 acres. . Huafeng Chang, a farmer of Yongfeng Town, signed an order with the rice industry for 3 consecutive years to grow high-quality rice, accumulatively increasing nearly 1 million yuan. The area of ​​rice orders has now grown from the initial 513 mu to more than 2,000 mu, and professional cooperatives have been established, which has led to the increase of income for dozens of farmers. Jiang Shaoyi, a farmer from Yujia Town, told the author that in 2011, he signed a 600-mu high-quality rice order contract with the rice industry. The company not only recommended a good variety, but also sent a person to provide guidance. The harvest period encountered continuous rain, and the company helped solve the problem in time. Sundry grain and drying problems; when the order was honored, the company kept its promise and only part of the rice price increase resulted in a net increase of more than RMB 100,000.
The implementation quality of the rice industry can be traced back to three years, forming a gratifying situation in which the company, employees and farmers benefit from the tripartite. In recent years, defective products have frequently appeared at various large-scale agricultural products trade fairs, and quality traceable rice has become the focus and selling point every time. In early January of this year, Bengbu Rice Co., Ltd. represented the only famous agricultural products in Anhui Reclamation and Quzhou, and participated in the first Anhui famous agricultural products and green food (Beijing) Fair. The Changjiang Mountain in Bozhou City proudly promoted to the society that in the Quzhou area of ​​Anhui Province, Xiaogang Village is a representative of the history of rural reform, and that the production of aquatic products is a representative of agricultural scale management, and that the rice industry is a representative of the quality of agricultural product brands. In 2011, glutinous rice industry successively won the honorary titles such as “Farming Industry Leading Enterprise in 532 Industrialization of Agriculture Industrializationâ€, “Anhui Famous Brandâ€, “Anhui Province Rest assured Grain and Oil Demonstration Enterpriseâ€.
Qian Yuting said that since the second half of 2011, glutinous rice industry has invested 20 million yuan to build a new factory that can process 40,000 tons of rice in Tianchang City Grain Industry Park. It is scheduled to be completed and put into production in August of this year. It will be able to develop orders of 40,000 mu and the quality will be further expanded.
On the eve of the Spring Festival of the Year of the Dragon, the series of products produced by Anhui Nongye Rice Industry Co., Ltd., such as “Rui†brand nutritious rice, selenium-enriched brown rice and refined packaging formula rice, became the “Xiangyuâ€. The “Guiyuan†brand glutinous rice flour of major supermarkets was welcomed by consumers. The vehicles that came to pick up the goods lined up at the rice factory; the newly-listed “Jinyu Liangyuan†formula rice was sold at 21.6 yuan/kg. In the first month of January alone, glutinous rice companies sold nearly 500 tons of rice and glutinous rice flour, which was more than three times that of the same period last year.
Why are the products so popular? The author found that, at the sales site, a lot of people are interested in, through the quality of traceability touch screen set up by the rice industry, you can query the entire production process of information products. The quality can be seen and bought with more confidence.
It is understood that in November 2011, the "Qin Rice Quality Traceability System Construction Project" won the first place in Anhui Province with a score of 95.5, and passed the summary acceptance of the Agriculture and Forestry Bureau of the Ministry of Agriculture, marking the first batch in the country. Anhui Dagu Farm, the first company to undertake the “Reconstruction of Agricultural Products Quality Traceability System†project in Anhui, successfully completed the three-year agricultural product quality traceability system project construction task. According to Qian Yuting, general manager of glutinous rice industry, at present, the rice quality traceability system has been completed in the rice industry, “production can be recorded, information can be queried, flow direction can be tracked, and accountability can be pursuedâ€. Million mu, sales of traced 13,000 tons of rice, profits than sales of non-retroactive product value increase of 1.6 million; development orders more than 70,000 acres, driving farmers to increase income more than 700 million.
The implementation of quality traceability not only expanded the sales of the rice industry, but also improved the farm agricultural standardization management level, achieving cost-effectiveness. Wu Yong, one of the four farm family workers in the second management area of ​​Daxu Farm Agriculture, is one of the beneficiaries. Driven by the retrospective project of rice quality, the 120-mu land contracted by his family has a net income of more than RMB 170,000 for three consecutive years. He said that as far as rice quality is traced back, farms have a more sophisticated management of agriculture, and rice production requires detailed records in all aspects of seed management, seedling cultivation, and field production. With the implementation of "five-unification" management in agricultural production, the pesticides and fertilizers used in the production process are uniformly supplied by farms. The input amount is strictly controlled and scientifically reasonable. At least 150 yuan per mu input cost can be saved every year. According to statistics, due to the reduction of input costs, the yield per mu has increased. In the past three years, the average yield per mu of Daxu farm has increased from 680.05 yuan in 2008 to 1199.43 yuan in 2010.
The implementation of retrospective projects has also effectively promoted "colony cooperation" and farmers' income increase. Since 2009, glutinous rice industry has expanded the scale of “order agriculture†year by year. By 2011, it has established a relatively stable cooperation relationship with more than 70 large grain-producing households and 7 professional cooperatives. The accumulated development orders are over 70,000 acres. . Huafeng Chang, a farmer of Yongfeng Town, signed an order with the rice industry for 3 consecutive years to grow high-quality rice, accumulatively increasing nearly 1 million yuan. The area of ​​rice orders has now grown from the initial 513 mu to more than 2,000 mu, and professional cooperatives have been established, which has led to the increase of income for dozens of farmers. Jiang Shaoyi, a farmer from Yujia Town, told the author that in 2011, he signed a 600-mu high-quality rice order contract with the rice industry. The company not only recommended a good variety, but also sent a person to provide guidance. The harvest period encountered continuous rain, and the company helped solve the problem in time. Sundry grain and drying problems; when the order was honored, the company kept its promise and only part of the rice price increase resulted in a net increase of more than RMB 100,000.
The implementation quality of the rice industry can be traced back to three years, forming a gratifying situation in which the company, employees and farmers benefit from the tripartite. In recent years, defective products have frequently appeared at various large-scale agricultural products trade fairs, and quality traceable rice has become the focus and selling point every time. In early January of this year, Bengbu Rice Co., Ltd. represented the only famous agricultural products in Anhui Reclamation and Quzhou, and participated in the first Anhui famous agricultural products and green food (Beijing) Fair. The Changjiang Mountain in Bozhou City proudly promoted to the society that in the Quzhou area of ​​Anhui Province, Xiaogang Village is a representative of the history of rural reform, and that the production of aquatic products is a representative of agricultural scale management, and that the rice industry is a representative of the quality of agricultural product brands. In 2011, glutinous rice industry successively won the honorary titles such as “Farming Industry Leading Enterprise in 532 Industrialization of Agriculture Industrializationâ€, “Anhui Famous Brandâ€, “Anhui Province Rest assured Grain and Oil Demonstration Enterpriseâ€.
Qian Yuting said that since the second half of 2011, glutinous rice industry has invested 20 million yuan to build a new factory that can process 40,000 tons of rice in Tianchang City Grain Industry Park. It is scheduled to be completed and put into production in August of this year. It will be able to develop orders of 40,000 mu and the quality will be further expanded.
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